Besides the actual images, i think what really makes a horror poster a good advertisement is the typography style. Just because certain lettering styles are not as technical as others, doesn't mean that they are less effective. I especially like these two similar fonts as both styles look so simple to design that anyone could do them. Although because they look hand drawn and effortless i think the writing still gives of a creepy feel giving of ideas and making it as if they had been rushed by a scared character out off desperation. Another reason why this type of writing stands out well is because of the bright white colours used in it which contrasts over the darker backgrounds making the style more noticeable to viewers.
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